Branding doesn’t have to be complicated. Occasionally, it’s better to be very specific and descriptive when creating a new name for a company and product. If you were in the marketing for reliable, high-quality loading dock stairs, wouldn’t you be interested in the company called True Step?
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Sometimes, companies just need a branding refresh rather than a total rebrand. Because busy leaders don't always have time to spend on a total overhaul. (Nor should they.)…
Mount St. Mary’s Seminary and School of Theology
As the Athenaeum of Ohio transitioned to its new name, The Mount St. Mary's Seminary and School of Theology, it needed a fresh logo. The new logo USDP…