Hamilton County Board of Elections
Finding where to vote, how to register, or how to vote can be challenging for eligible voters. That’s why the Hamilton County Board of Elections (BOE) asked US Digital Partners to help create a new website that better serves voters. The redesigned site streamlines essential tasks and processes, simplifies information, improves usability and accessibility, and gives the BOE a modern look.
Digital Marketing Services Used: Web Design, Web Development, StoryBrand Execution
The BOE site required more than one primary call-to-action. Multiple types of users (including voters, campaign managers, and media) needed multiple options. So USDP pared down the content to focus on the needs of the primary target audience: voters.
The USDP and BOE teams worked together diligently to finesse the information architecture and overall page organization. The new site provides clear and easy-to-find information on voting options, voter registration, the voting process, and how to find your polling location and sample ballot.
The new BOE site is fully responsive and optimized for viewing on a range of mobile devices. This ensures that voters countywide can access information, regardless of device type, to make a difference and participate in democracy.
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