Airplaco

Web

A women owned and run business, Airplaco stands out in the construction equipment manufacturing business. They specialize in the design and manufacturing of grout pumps, wet-mix shotcrete machines, and dry-mix gunite machines. Not only have they been a leader in this type of equipment manufacturing since the invention of the process, but they continue to build machines that their clients love and that fit their client’s business needs. “We are very excited about our updated web presence and can confidently promote it to our customers around the world. USDP found a way to create a website that captures the intricacies of the diverse industries we serve and present it in a way that customers easily find the content relevant to them.” – Bryan Koshover, Marketing Manager

Digital Marketing Services Used: Web Design, Web Development, Video Production

Features

Just like shoes, Airplaco machines have an "in season" as well. Highlighting a machine on the home page helps to encourage sales for popular machines for that particular season.

An extensive product filter was key for the equipment and parts sections. This makes the process of finding what you need completely simple for users to research on their own.

Machine pages give users every detail and spec they could possibly want on a specific machine. Like buying a car, customers have a lot of research and thinking to do before pulling the trigger on a purchase.

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