Atkins & Pearce
Just because your company is over 200 years old doesn’t mean you can’t have a fantastic website. Atkins & Pearce has been weaving products for businesses and consumers long before Ohio and Kentucky were even a thing. USDP helped them attract new customers for a couple of years through effective digital advertising. In 2020, it was time to take the relationship to the next level with an amazing new look for their website. This powerful new site is growing a whole new revenue stream for a business that used to get paid in tobacco and beaver pelts. Who would have thought?
USDP helped Atkins & Pearce craft a seamless, intuitive experience that exhibits new and existing product details.
As part of the experience design, extensive discussions were had with the client to determine the information architecture through sitemap development and categorization of their detailed product lines.
An important goal of the redesign was new content and design to clearly showcase Atkins & Pearce's product capabilities and expertise to potential customers.
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