Culture

Law firm website design made easy

Last Updated on August 11, 2016

We want to highlight a great project just completed for Buechner Haffer Meyer & Koenig Co., LPA, based here in Cincinnati. This boutique law firm came to us with the opportunity to recreate their brand identity (that means logo, business cards, etc.) and website (www.bhmklaw.com). Of course, we were all ears and eager to work with another great company right down the street.

Now, we know what you’re thinking. It’s a law firm, right? How can you make that steak sizzle? Working with law firms can be a big challenge because they all tend to think alike, write about themselves in the same way, and update their marketing materials about every half-century. Fortunately for us, BHMK is far more nimble, aggressive, and business wise when it comes to thinking about the future.

The fun part is designing a brand identity and website that fits the personality of the firm and that will be easily identifiable by clients. It all has to come together just right to be a great first impression for the target market.  It also has to offer a well-developed written and visual story. A website like this should not attempt to do too much or share too much information about abstract legal topics. Many companies make the mistake of adding to their website white papers, perspectives, opinions, journals, manuals, archives, and anything else they can find. There’s an appropriate phrase for that:  it’s called “too much sharing”. It’s kind of like learning way too much about someone before you even go on the first date (yikes!).

The truth is people want to hire those with whom they feel they can work well. A thoughtfully done website only needs to start the conversation so that a trusting relationship can begin to form. In this case, it’s up to good lawyers to do the rest.

We hope this perspective is helpful to all of you service firms out there (you know who you are). In a world where we assume everyone always wants more, sometimes the notion that “less is more” really is true.

US Digital Partners is a Cincinnati-based interactive marketing agency. We do law firm  and many other web design and development projects, iPhone and Android app design and development, social media marketing, email marketing, single malt tastings, and much more for Cincinnati clients and beyond.