Culture

It Slices, It Dices…

Last Updated on August 11, 2016

What do you REALLY want from your website?

Investing in a professionally designed company website is one of the best ways to strengthen your online presence, attract more traffic, and convert visitors to customers. But what do you truly expect from your website—and, more importantly, what do you need?

Whether you have a clear picture of the exact layout, visuals, and interaction you want, or you just know your website needs an overhaul but don’t have any particular ideas, most people have the same basic concerns about the design process: what it looks like, how it works, how much will it cost, and how long will it take.

These are the essential questions you should talk over with a website partner to make sure you get a professional, polished website that looks and behaves how you want it to.

Lookin’ fresh: Will it make my company look good?

Your website is your online calling card. It’s the first, and perhaps the only, impression that visitors will have of your company. This means it has to make you look good.

A seamless look is essential to a well-designed website. The same underlying identity and layout should carry through all of your pages.  Navigation should be clear and easy to use.

Your website’s color scheme also says a lot about your business. Colors set the tone, from professional to whimsical and everything in between. The choice of graphics reinforces your website’s tone and feel.

When you’re working with a web design team, be sure to review samples of previous work. This not only ensures that you’ll be satisfied with your choice of developer, but also helps you communicate what you want. It’s easier for both you and the designer if you can point to a concrete example that reflects your vision.

What does this button do? Mastering the back-end interface

Once your website is completed, you need to be able to get “under the hood” and make on-the-fly content changes. Discuss future updates with your developer ahead of time. Make sure the controls for the back end are accessible and intuitive to use, so you don’t have to learn HTML just to post an entry to your company blog.

Sticker shock: What’s it going to cost?

Budget is a big concern for any business. While you definitely don’t want to pay too much for website development, a dirt-cheap price tag is likely to get you a cut-rate site that won’t perform to expectations. Remember, ingredients matter!

One of the most affordable options for website design is to hire someone to build a custom WordPress site. WordPress is a free platform that comes with generous built-in functionality and flexibility. With the right partner, you can get a customized design that’s different from all the other WordPress templates out there without breaking the bank.

The total price will depend on what you need your website to do. A fairly uncomplicated, original website can be a relatively inexpensive investment for a company to make. If you’re aiming for a “best-in-class” design, building a fully functional e-commerce site, or you need to incorporate other complex functionality, the price goes up.

Of course, your designer will give you a cost estimate before the project begins, so you won’t get blindsided by sticker shock.

Are we there yet? The countdown to launch time

How long will it take for your new website to be up and running? Like the cost, the time it takes depends on how involved you need the site to be. Website design, from concept to completion, could take anywhere from a few weeks to a few months, depending on factors such as:

  • Initial branding needs
  • Overall graphic design needs
  • Technical complexity
  • And the commitment level of the client for getting the project done!

A conscientious developer will work out a delivery schedule with you, so you’ll know when you can expect your new website to go live.

Follow these easy guidelines for your next website investment and you will be off to a successful project. Don’t hesitate to reach out if we can help.