Culture

Honoring our heroes with the USO

Last Updated on August 11, 2016

The Kroger Co. and the USO are expanding their partnership with a new campaign to support men and women in the armed forces and their families. As a kick-off to the partnership, Kroger launched a year-long initiative to raise funds for members of our armed forces and asked us to help them communicate this partnership. The goal of this interactive marketing effort is to engage people under the age of 35 and to increase awareness and raise money for the USO. How did we do it?
USDP was first tasked with creating the branding identity for the USO-Kroger partnership. This identity was the driving force that helped tell a story that was not only for interactive marketing (e.g, website, Facebook, etc.), but also used in stores and on a reusable shopping bag coming out this summer.
We also created a way for loved ones to post supportive stories and proud pictures of their friends and family members serving our country. The “Wall of Heroes” is growing every day with new images of active duty service personnel and veterans. Please take a few minutes to honor the brave heroes you know.
Donations and ways to get involved are what help to continue the mission of the USO. The goal is to raise $1 million by the end of 2011 for these morale boosting efforts. We are off to a great start, so please show your support today!