Culture

Happy Mother’s Day!

It wouldn’t be right to let May slip past without thanking our moms for putting up with us! The best way to do this was to interview some local kids and see what they had to say about “mom.” You never know what’s going to come from the mouths of babes!  Why not take their cute sayings and create a Boogie Wipes video for Facebook and Youtube? In the early days of May, this video reached over 2.2 million people and has over 750,000 video views.

Our goal was simple: to have as many people view the video as possible. We tested various Facebook and YouTube ads in order to get the most bang for our buck.  If one campaign got too pricey per view, we made changes and checked back again. We selected our target demographic including specific interests, we limited our locations to the US and Canada and kept a close eye on each campaign throughout the ten days.

We hope you enjoy the video and that all of the moms out there had a great Mother’s Day!