USDPower Hour | November 13th, 2019: Sneaky Marketing Tactics
How much do companies know about your online habits? New technology can track your preferences and behaviors, learn from them, and target you for ads, offers, and more.What are these tactics? Should you be concerned about them or using them to your advantage?This Power Hour will reveal sneaky marketing methods and show you how they work.
USDPower Hour | October 2nd, 2019: Content Strategy
You've learned the importance of Boosting Your Brand through the use of blog posts, email marketing, social media strategy, and more. But what should you be writing about on these mediums? Join USDP content strategist, Alison Seddon, and USDP marketing coordinator,
USDPower Hour | September 4th, 2019: How to Build A Digital Marketing Sales Funnel
With so much buzz around marketing sales funnels, you should know why you need one and how to build one. At this Power Hour, we’ll show you how skip cold calling and turn your website into a powerful
USDPower Hour | May 1st, 2019: Does Your Brand Need A Boost?
A Brand Boost helps companies compete for consumer’s attention and increase sales or market share. A Brand Boost isn’t focused solely on re-branding or updating a logo (although we sometimes suggest this)
USDPower Hour | April 3rd, 2019: Mobile-Friendly Websites
In 2018, 52.2% of all worldwide online traffic was generated on mobile devices. Is your website truly mobile friendly? Could you be doing more to engage with potential customers--above and beyond
USDPower Hour | March 6th, 2019: ADA Compliance
If you haven’t heard about digital ADA compliance, you will by the end of 2019. More than 1,000 lawsuits were filed against businesses for not having ADA compliant websites--and that was just in the first half of 2018. The cost to small businesses? More than $50,000 per case on
USDPower Hour | February 6th, 2019: Understanding Google Analytics
Over 50 million websites around the world use Google Analytics, and you probably are, too. But are you unlocking all the meaningful insights it holds? What is acquisition? Behavior? Multi-channel funnels? In this Power Hour session, our digital analysts will explain key terms
USDPower Hour | December 5th, 2018: Video Storytelling
Did you know viewers retain 95% of a message when they watch it in a video, compared to only 10% when reading the message in text? You probably watched a video today yourself. Video is a powerful tool. You know it. But how can you create effective videos?