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Digital Marketing

Digital Marketing ABCs

Last Updated on June 28, 2021

Sesame Street may have introduced you to the ABCs eons ago…but this takes what you know to a whole new level. This version of the ABCs runs through all of our favorite digital marketing terms — the ones you know, and the ones you NEED to know. Are you digital marketing savvy? Find out by counting how many of these digital marketing ABCs you have mastered. 

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A is for Alt Text 

If you aren’t using alt text, you are doing yourself and others a disservice. Alt text (or alternative text) is a quick sentence that describes an image on a digital platform. Adding alt text can boost your SEO and create an inclusive digital experience for those with screen readers. 

B is for Brand Boost

Let’s brush the dust off of that old brand guide you have! We’re willing to bet you haven’t even thought about how brand guidelines might change for digital versus print. Most companies don’t need a radical rebrand … they just need what we call a “brand boost.” Time to gauge your brand health and give that brand a boost

C is for CRM

CRM is your customer relationship management system. We asked one of USDP’s partners, Kevin, to explain CRMs a little more in this video

Kevin presenting in a video

D is for Digital Advertising

When it comes to digital marketing ABCs, how could we leave out digital advertising? At USDP, we know digital advertising. It just happens to be one of our core services. Digital advertising helps drive traffic to your website and make sure you are found by your audience. Need we say more? 

E is for Ecommerce

Direct to consumer sales have never been so easy. That’s where our letter E comes into play. It’s time to make sure your eCommerce experience is up to snuff and the best it can be. 

F is for Funnel 

A funnel is a great way to organize an individual’s experience of your sales process. Do you already have one in the mix? Check out this blog post to see how it holds up.

G is for Google My Business

Google My Business is an essential tool for any business looking to grow its online presence. Be sure to claim your Google My Business listing and get started with images and company details.  

David presenting in a video

P.s. One of our partners is here to give you the inside scoop in this video

 

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H is for HTML

HTML stands for HyperText Markup Language and is the standard markup language used by web browsers like Chrome, Firefox, and Edge to render web pages on the Internet. Don’t speak coding languages? Don’t worry. We do

I is for Interactive design

Who wants to browse an ugly website? Great design is an important part of a satisfying customer experience. We specialize in making your website user-friendly, responsive, and exciting to interact with. Learn more about how we utilize design to create killer websites here.

J is for Journey

To guide your user from start to finish through your website or marketing process, it is important to put yourself in their shoes. Where are they coming from? What pain points do they have? How are they getting from Point A to Point B?

K is for Keywords

Keywords are specific words or phrases that you want your website to rank for. First, you’ll need to conduct some research to find the right keyword for your page. Then, you incorporate your keyword into the content on your page. 

Interested in learning more? We explain all the ins and outs of keyword research in this post.  

L is for Landing Page 

We LOVE a good landing page at USDP. But what defines a good landing page versus a bad one? One that converts, of course. Learn all about how to make the perfect landing page here

M is for Mapbox

We use Mapbox as a tool to help with interactive map integrations on a website. Unlike using other map integrations, Mapbox allows you to select specific elements to show up on your map (like roads and buildings) and allows you to adjust the styling to better match your site. A great example of this can be seen on our client Washington Park’s website.

N is for No Thank You 

Yep. We’re saying “SEE YA” to some ancient design trends. Like sliders for instance. Get that stuff outta here. Stay relevant and up-to-date with the latest digital marketing design trends

O is for Optimize

If your website isn’t optimized, it won’t rank well or bring any traffic to your site. Optimizing your website is easy if you know a few tricks about search engines

Tune into what digital analyst Nick has to say about search engine optimization in this video.

P is for Privacy Policy 

These days, protecting privacy is a hot topic. But we know it can be confusing. Better take a look at our blog post all about privacy policy to see if you know what you need to know, you know?

Maybe you already know the importance of having a privacy policy, but you haven’t written one yet. Here’s a step-by-step guide for how to write a privacy policy

 

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Q is for Quality Control 

At USDP, we take the time to comb through all the details and make sure no stone goes unturned. This is important for any project to ensure there are no mistakes and everything is running ship-shape. We even encourage our clients to review and double-check when adding new pages, entering content, and adding links to their site.

R is for Remarketing

Have you ever visited a website before, and then a few days later, seen an ad for it? Did seeing it that second time remind you of the product or service you were looking at? That’s remarketing in action. Remarketing is key to successful digital advertising because it gently nudges the customer again and can convince them to buy. 

One of our team members explains remarketing ads in this quick video

S is for Story Brand 

Humans love a good story. It’s how we communicate. It’s how we learn. And it just so happens to be the perfect marketing tool. Understanding how to use the power of a story in your marketing strategy can take your game up a notch. Learn all about why the use of a story is important in this entertaining blog post.

T is for Testimonials 

Testimonials are a great way to build trust with prospective clients. They want to see that other people have worked with you and had success! Including some of those quotes from your clients on your website is a great way to demonstrate authority. You can also highlight testimonials through video!

Testimonial video of Donna McMullin

U is for UX/UI

In the world of marketing, you’ve probably heard the terms UX and UI thrown around. User Interface (UI) consists of the elements that a user is interacting with when using your product or service. This goes hand in hand with another acronym — UX. User Experience (UX) describes the interactions a person has with your product/service. Is your website usable, enjoyable, accessible? All of these criteria are part of the user experience. 

V is for Video

Who doesn’t love a good video? The truth is, most folks would rather watch an engaging video than read paragraphs and paragraphs of content. Not convinced? Check out our blog post: 10 ways that video can boost your business. 

Psst… for hours of entertainment, head on over to our Vimeo page.

 

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W is for WordPress

WordPress is hands down the best website building platform out there. Okay, yes, we’re a bit biased. But hey, we LOVE WordPress because of its usability, functionality, and security. As Cincinnati WordPress developers, we’re here to answer all your questions about WordPress and help get your website up and running smoothly. 

X is for XML Sitemap

An XML sitemap is essential for SEO because it tells Google how to crawl the URLs on your website. You can easily submit a sitemap through Google Search Console by following step #10 in this guide.   

Y is for Yoast 

If you’re looking for an easier way to optimize the pages on your website, the Yoast SEO WordPress plugin is for you! Yoast provides easy-to-understand guidelines for optimizing pages on a website. Trust us, once you start using Yoast for SEO you’ll never look back! 

Z is for Zapier 

Zapier is a marketing tool for integrations. This tool connects popular platforms and creates integrations without the need for code. It mainly uses simple conditional logic (if X, then X). For example, if someone submits a LinkedIn Lead Gen form, then we automatically create a new lead in Salesforce and send out a “New Lead” notification to the team. Plus, it is easy to use, even if you aren’t a developer. 

 

After going through these digital marketing ABCs, your web presence is bound to improve. So, how did you do? Missing something? We got you. Our USDPeeps are here to help make digital marketing easy. Give us a call, an email, or note by carrier pigeon. Or better yet, schedule a consultation

Kayla Brighter Image Alt

By: Kayla Brighter

Kayla is an Interactive Designer at USDP.
She owns the most desk plants of anyone in the office.