Aquinas College gets serious about recruiting students
Spring is here and we are highlighting a new website for Aquinas College in Nashville, Tennessee. The four-year Catholic liberal arts program needed a fresh look and feel, a means for more timely content, and an online platform that appeals to todays graduating high school mindset: mobile.
Helping such an impressive Catholic institution to shine in our age of interactive marketing is the kind of challenge we are always looking for. We were happy to provide the college with the right tools so they can effectively tell their own story. And in an ever-changing educational landscape, where small private schools are beginning to trade in their books for tablets, US Digital Partners knew that a responsive site was a must.
The sites target audience–prospective students–will find more than just mobile and tablet-friendly functionality. The site also features a fresh look, intuitive navigation, integrated news and calendaring that prospective students can enjoy once they begin attending. The site also contains a robust content management system that the staff can use to keep the sites content fresh and accurate each day.
Sister Mary Sarah, O.P., president of Aquinas College, sees the way that this project can help bring to life a better tomorrow for Aquinas College: This new website reflects the Colleges vision for the future. With the addition of graduate studies and residential life last fall, this new communications tool will help us reach a national and international audience to accomplish our goals.
Paul Downey, the Aquinas College project leader, offered this about working with USDP: We picked US Digital Partners after a search both locally and nationally. They came out on top not only in their knowledge of the technology we needed, but also in knowledge of our industry and particular mission. With other companies we looked at, we felt like we were being sold a bill of goods rather than entering in upon a collaborative process.
The US Digital Partners team was very easy to work with. The process was laid out very clearly and was completed in a very timely manner. They have a great team with expertise in a lot of different areas. They always picked up the phone when we called them and responded to issues almost immediately. I would wholeheartedly recommend working with US Digital Partners. Their skill set, team size, and technological bag of tricks were perfect for Aquinas.
Read the re-launch press release by Aquinas College.