WordPress is widely acknowledged as the best website builder platform and content management system out there: it’s easy to navigate, completely free, and overall a reliable system.
However, it can be a time crunch to build an entire website yourself, and if you aren’t familiar with the system, you’re bound to run into challenges or hit a roadblock. You deserve the right guidance from a team of expert Cincinnati WordPress developers and designers so your website can get up and running quickly. We’re one of the top WordPress agencies in Cincinnati and we’ve got the expertise you need.
WordPress.org or WordPress.com?
US Digital Partners recommends WordPress as the content management solution (CMS) for any website redesign. WordPress accounts for approximately 60% of market share among website CMSes. Developed primarily as a blog tool, it has evolved into two different platforms: WordPress.org and WordPress.com. While both platforms are capable of creating a great website, one may be better suited to your project needs.
WordPress.com is the all-in-one website builder, used primarily by bloggers and small business owners looking to create a simple, informational site in quick time. The platform is extremely easy to navigate with no programming knowledge needed or the assistance of a WordPress developer. A premium plan of WordPress.com costs about $150 per year with hosting included and free templates for designing.
If you prefer a more sophisticated system with better functionality and higher performance and security, WordPress.org is the better option. With this open-source platform, you have complete control over the design, development, and ownership of the website, resulting in a more customized and professional-looking website.
Are you still unsure which platform is right for you or whether to invest in a custom website? We’ve got a blog post that breaks down WordPress.org and WordPress.com in greater detail: How Should I Build My Website?
What are the Benefits of WordPress.org?
WordPress.org offers the following benefits as a website development platform:
- WordPress.org is open source which means it’s completely free.
- Easy to use WYSIWYG (what you see is what you get) editor, allowing you to easily update content.
- Custom designs can be integrated into the base-level CMS software.
- WordPress supports search-engine best practices.
- Upgrades and enhancements are readily available including calendar, photo gallery, e-commerce, and other features.
- Security patches and plugins have become very robust.
- With its simple interface, users are able to easily modify the content on existing pages, create new pages, and structure the pages with different modules.
If you desire further enhancements to your website or additional functionalities, plugins can be a good option. WordPress supports thousands of different plugins, from security protections to search engine optimization tools, and there are constantly new plugins being created. There are many pros and cons to plugins, so we take each specific website project into account and only install plugins that will actually be used and benefit the site without slowing it down.
Cincinnati WordPress Developers at US Digital Partners
The successful building of a WordPress.org website calls for a team of expert developers and designers. With over a decade of experience, USDP is proficient in building functional and custom-designed WordPress sites that our clients love.
Our process is simple:
- We listen carefully and learn about your company’s mission, values, and goals, and then work together to create a vision for your website.
- We bring that vision to life in a functional, custom-designed WordPress site that not only looks great but also converts visitors into customers.
- With a brand new effective website, your business will start growing like never before.
Not to mention, there are countless benefits to working with a local WordPress agency as opposed to a solo WordPress developer. You’ll get the full attention of our team of experts as we guide you through every step of the process and teach you how the platform works.
Our Cincinnati WordPress development team consists of expert developers and designers. Read on to learn more about our WordPress design and development process!
"The creators of this website took us to the next level. We had the image and vision that we wanted to share, and US Digital Partners took those and made them truly come to life. They created a dynamic, exciting website that we hope showcases our knowledge, experience, and people. USDP has been a spectacular partner in this process, and we want to thank them for their amazing portrayal of KBSO."
Rachel DaviesKBSO Consulting
From a design standpoint, the WordPress platform allows you to design a simple site with text, graphics, maybe a video or two, images, or a pre-made theme that can be customized. Taking design to the next level calls for a designer. Our interactive website designers are experts in WordPress, collaborating with clients, and then designing a website that reflects the specific mission of a company. We’ve designed sites ranging from small businesses, to nonprofits, to eCommerce sites, and more.
Check out some of our work here!
Website Designs that Convert
A great design means nothing if the content isn’t well written. We approach all website designs with a method we call Message-Based Design. In the digital world, users are overwhelmed with websites that are stuffed with information that is confusing and overly complex. A site that is visually attractive with clear messaging is like a breath of fresh air. We like to say around here that the design of a site should inform the content, and the content should inform the design. This creates a balanced, easily understandable, and satisfactory site for visitors.
With this principle of Message-Based Design in mind, we take into account the following questions: As soon as the user lands on the home page, do they know what the company does and what problem they solve? Is the message clear and is the design compelling the user to take action? If we can confidently answer yes, then the goal of having a website design that converts has been accomplished.
Several years ago, USDP discovered a marketing framework called StoryBrand which has helped to enhance the concept of Message-Based Design. As a StoryBrand Certified Agency, we teach clients a proven 7-step framework that positions the customer as the hero and the client as a guide. This customer-centric messaging invites the customer into a story, resulting in higher engagement and conversions. We then take this brand script and incorporate it into the new website design.
Development is what brings an interactive design to life. Leave the complexity of coding to our Cincinnati WordPress developers who move efficiently and know WordPress like the back of their hand. Our developers take the design prototype of your website and build it out in WordPress, ensuring that the site is as smart as it is pretty.
Easily Update Your Website
A custom website raises your brand’s reputation and helps your company stand out from the competition. A custom website doesn’t mean you have to sacrifice control of your content. Our custom WordPress websites are easily editable which gives you and your marketing team control over copy, images, products, forms, and more. If you ever need help, we are always ready to step in and make updates for you.
A custom-built WordPress.org site allows you to leverage more control over search engine optimization (SEO). Having years of WordPress experience has taught us how to structure sitemaps and content to give our websites the best chance to rank for key terms. We use a plugin called Yoast to assist with SEO. This plugin appears on the backend of every page and provides helpful tips for improving SEO, such as adding more keywords, writing a meta description, or adding links. With the assistance of Yoast, we’ve been able to get brand new sites to rank on Google search in just a few months.
Fast Loading Pages
If your site takes too long to load, users will leave. As part of our WordPress development process, we ensure that your site is running at optimal speed. This involves reducing file sizes, trimming excess code, caching, and checking the number of requests and plugins.
Security can be thought of as a multi-layer cake and is top of mind during our launch process for all of our WordPress website builds. At the bottom, we make sure the server is secure through a number of methods that lock down access to the server so nothing malicious can happen behind the scenes. In the middle, we utilize WordFence, the #1 security plugin for WordPress to block visits to the site from bad IP’s, stop brute force attacks, and alert us to any security vulnerabilities that may be found, whether part of the WordPress core or a plugin. At the top of the “cake” are robust monitoring and daily backups. We utilize Server Density to receive immediate alerts if a website experiences a sudden increase in attacks. Finally, daily backups ensure that if an attack is successful, the website can be immediately restored.