Design

Commercial Real Estate Going Mobile

How Trepp.com is capitalizing on a dedicated mobile site

Their owners may be on the go, but mobile devices are here to stay. Today, more than 50 percent of the population owns and uses a smartphone or tablet PC, and that number will continue to rise—in fact, tech giant Cisco predicts that by the end of 2012, there will be more smartphones on the planet than human beings.

This means that every business, regardless of size or industry, can and should benefit from designing and implementing a mobile-friendly website. Recently, Trepp.com has proven that going mobile delivers a multitude of business advantages by capitalizing on the instantaneous communication afforded by smartphone technology.

A surprising candidate for mobile success

We partnered with Trepp, a New York City-based provider of information for the real estate, banking, and investment industry, to launch their newly designed mobile website that’s compatible with Android, iPhone, and most other browser-based platforms.

Filling a unique role in business, Trepp delivers daily aggregate commercial real estate data, providing banks, investment firms, and real estate investors with up-to-the-minute information on specific properties and market trends.

As a newsfeed and industry commentator, Trepp provides valuable information for a highly specialized market segment. Why would this niche company benefit from a mobile site? The answers are surprisingly logical.

Convenient access and on-the-spot information

One of the primary benefits of Trepp’s new mobile site is the ability for real estate investors to meet with potential customers and prospects right where they are, with the property information already at their fingertips. This saves them a trip (or several trips) back to the office, helping them act quickly on hot prospects and close deals faster.

Thanks to the built-in geolocation feature of most smartphones, investors can also investigate properties on the fly—if they happen to pass a building of interest while they’re out, they can look up the relevant data on Trepp on location and make an immediate decision on the property’s feasibility.

Finally, the Trepp mobile site permits instantaneous research on loans and bonds, allowing investors to take full advantage of business trips, downtime, and more—not to mention cutting down on the time spent in the office.

The future of every business

Trepp’s successful launch of a mobile site demonstrates our society’s on-the-go evolution, as well as the advantages of aligning your business with current technologies, regardless of your industry.

To find out more about Trepp and their new mobile offering, visit the website at www.trepp.com – on your PC, or through your favorite mobile device!