Bridging the Digital Divide
Last Updated on August 11, 2016
How to overcome the impersonal nature of the Internet
Back in the days before the Internet (remember those?), most business was conducted face to face. Companies developed personal relationships with their customers, because they actually saw and interacted with them. While simple merchandise transactions could be done over the phone or through the mail, any service that required heavy customer input had to be conducted in person, usually locally.
Now that email is commonplace and everything can be handled online, you can work with any company, anywhere in the world, on complex projectswithout so much as speaking to the people you’re working with on the phone, much less meeting them.
At US Digital Partners, we work with people all over the country, and sometimes internationally, but we never get to meet them. Of course, we’re always more than happy to email, chat, video conference, or talk with clients over the phonebut getting to know someone digitally can be a challenge.
We’d like our customers to be able to put faces with names. So we’ve just launched a team page to display our smiling mugs, and help you get to know us better.
And yes, we know that we look a bit like The Brady Bunch. We’re okay with that. In fact, we like to think of ourselves as one big, happy family and were always open to new members.
In an age of digital efficiency, where you can go through an entire, complicated business transaction by communicating with autoresponders instead of people, we believe theres no substitute for the personal touch. We enjoy getting to know our clients as much as we enjoy creating amazing websites for them.
How are you bridging the digital divide?