UNITED WAY OF CINCINNATI TAKES DIGITAL EFFORTS TO THE STREETS

Last Updated on March 27, 2018

Cincinnati is quite literally looking up to the United Way of Greater Cincinnati (UWGC) with the launch of their bold digital billboards designed by US Digital Partners. Throughout the 2014 campaign, UWGC reaches out to the general public, corporations, volunteers, and advocates with these colorful, eye-catching ads located on highways in and out of Greater Cincinnati.

The advertising approach of these billboards are bold and optimistic. Large text overlays images of popular Greater Cincinnati landmarks mixed with United Way branding.

The ads progress from a subtle message about needing “you”…

to reminding them to “please give,” and finally showing our gratitude.

We can’t wait to see the results of our work. Please spread the word!