Back to School 2012

Last Updated on August 11, 2016

It’s that time of year again: The kids are starting back to school, the tanned people are back from vacation; the nights are finally getting a little cooler; Kohl’s has its lowest prices of the season (sorry, that’s every weekend); football season is underway; and people are panicked about getting their website project done before the end of the year. Yep, it’s that time of year again when someone realizes they promised their boss _____________ (fill in the blank); it might be minor updates, or a major new project or website by the end of 2012, and that’s getting closer and closer.

Relax. It’s ok. We all put stuff off. I still need to do the air conditioning tune-up and it’s time for the furnace tune-up. We’ve got you covered, so take a deep breath and give us a call (soon!). So here are a few tips for your fall digital tune-up.

• When was the last time you looked at your Google Analytics or other website statistics? That’s what I thought. Let us take a quick look and point out a few things that stand out. For example: What percentage of your users are accessing via a mobile device? Where are they coming from? What search engine terms are they using? We’d be happy to do a quick summary for you.

• What does your website look like on a mobile device? If “young moms” are your target market, they are overwhelmingly accessing the website using a smartphone and other demographics are quickly catching up. “Pinch and zoom” isn’t going to cut it for much longer so “mobile” needs to be a part of your marketing strategy in the coming years.

• Need a quick refresher on updating your website? Have new people who have not been trained on your Content Management Tool? Please ask for a refresher training session or email us with specific questions.

• Have some website updates you’ve been meaning to make but can’t get to it? Let us know and we’ll be happy to help. We’ll even give you an estimate before starting, so there are no surprises.

• Where does social media fit in? Many businesses are putting effort into LinkedIn, Twitter, Facebook and Pinterest, but getting more “friends” (especially if they are truly friends and not customers) does not automatically lead to more sales. Have you ever considered your true return on investment for this effort? Even if you are not paying someone to run this for you, it’s costing you valuable staff time to do the research, create posts and monitor your efforts. Their time may be better spent on other sales and marketing efforts.

• When does your 2013 budgeting cycle start? Please get us involved and let us give you some suggestions for 2013 and help you arrive at some ballpark budget numbers.

Please let us help you be more proactive and up to date with the current trends. If want to learn more about mobile friendly websites and apps, social media, selling online, content management, video, and more just ask.

Enjoy the fall and go Bengals, Browns, Colts, Buckeyes, Bearcats, Wildcats…and of course REDS!