Airheads goes mobile with a new responsive website design
Airheads came to US Digital Partners with some important interactive needs for their business. For redesigning Airheads.com, our top priority was to merge two product lines, Airheads and Airheads Xtremes. Previously, these brands had completely independent websites, causing confusion for the consumer. Additionally, the former website for Airheads was Flash-based, costly to maintain, and not mobile friendly. Redesigned from the ground up, the new and improved Airheads.com is the next great accomplishment in an ongoing partnership between US Digital Partners and Perfetti Van Melle.
As far as the website design aesthetic is concerned, we delivered to Airheads a clean, bold, and mobile responsive website that jumps right off the page. After just a few seconds on the site you want to reach out and grab some candy. Try it and see if your mouth waters!
To encourage flavor fans to share their own Airhead Moments (because we all have them), a live twitter feed was embedded using the hashtag #AirheadMoment. This makes the fans the creators of some of the funniest brand content.
Visitors are encouraged to bring their taste buds along for the ride at the new website. Everyone has their favorite flavors, and there’s not a single product that can’t be shared, tweeted, or pinned. By allowing the consumer to share what they love, it makes the overall experience more personal and complete.
Since the launch of Airheads.com, we’ve been working with Perfetti Van Melle on a variety of projects. From attention-grabbing Youtube campaigns to cool puzzle games that keep us very busy! Its what the customers love and we are happy to let loose our creative energy.