10 Ways to Improve Search Engine Ranking
You have a beautifully designed website with great content to share, but are people finding you and visiting the site? Even with the rise of social media, organic search is still a crucial website traffic driver, and it’s not going away anytime soon. That’s why it’s important to improve your search engine ranking so people can find you more easily than your competitors. That’s what search engine optimization (SEO) is all about.
I’m sure you know the basics of SEO. You know you need to plan for it, but if you don’t know the nitty gritty details, you may not know where to start or have the time to learn more about it.
If you are still asking, “How do I improve my search rankings?” keep reading. We could come up with endless tips and tricks to share, but we’ve boiled it down to 10 ways that will help increase your search ranking.
1. Install Google Analytics and Google Search Console
Tracking your progress and current successes is important. Analyze every aspect of your website to increase traffic.
2. Keyword research
Strategically select which phrases you want your pages to rank well for
Use search data and research your competition, to find the best targets for each page on your website.
3. Give your URLs a purpose
The page URL is often ignored, so don’t let that be the case with you! The URLs should also benefit from keyword research, but be sure to redirect visitors from your old page to the new page.
4. Title your page to help search engines and users
Search engines read the title as an important indicator of what the page is about. Your title tag is also the heading everyone sees on a search engine results page, so be sure to include the keywords users search for.
5. Build pages with HTML header tags
The H1 tag is the most important heading on the page. Use header tags for more than styling for another way to improve search engine ranking.
6. Write informative copy that people seek
You know your industry better than anyone. Write content that is helpful and also includes keywords and synonyms that get your website found by Google and other search engines. Include the keywords throughout the page but don’t go overboard with keyword stuffing. Make sure it’s still readable for your visitors.
7. Use ALT tags with all your images
Images visually support the message on the page. Users love them, and search engines do too. That’s why you should always use descriptive (keyword rich) ALT tags for all your images.
8. Create an XML Sitemap and monitor crawl errors
Submitting a Sitemap will get all of the pages you want indexed by major search engines. Search engines also crawl websites through links on pages. Be sure to monitor any errors or broken links and fix them or create redirects to ensure your site has the best chance to rank well. There are free “broken link checkers” you’ll find on Google.
9. Limit any duplicate content
Search engines like new and unique content. Find any duplicate content and make it substantially different or remove it altogether. There’s no advantage to saying the same thing over and over, and Google will penalize you for it.
10. Mobile friendly design and page speed
It’s no secret that more and more users are coming to your site from mobile devices. Make sure your website design is mobile friendly. Also, optimize the images, code, and content to load each page quickly. Visitors will leave slow websites and search engines will too.
If you can go down this list and put a check next to all ten items, chances are your website is already ranking well. If not, every one you can implement will begin to improve your search engine ranking. Achieving great search engine rankings through effective SEO techniques takes time and dedication. You now have your plan of action, so what’s holding you back?