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August 26 , 2006 CINCINNATI—August 2006— KDM knows the importance of grabbing consumers’ attention. If it tantalizes the senses or if you bump into it or run over it, you’re more likely to buy it. In fact, marketing studies show that up to 80% of a consumer’s buying decisions are made impulsively, and effective point of purchase displays really differentiate a product and motivate the buyer in a purchase decision. KDM’s new website, www.kdmpop.com, allows them to showcase their abilities and provide examples of their exceptional capabilities. Bob Kissel, President of KDM states, “KDM has screen printed some of the largest, most challenging jobs in the industry and the new website really allows us to show off our work and educate the visitor.” To achieve their objective of demonstrating their solution-oriented, full service approach to P.O.P., KDM sought the help of US Digital Partners. Working together, KDM and US Digital have produced a website that educates the buyer about the benefits of Point of Purchase printing and showcases hundreds of examples of their work. The website is built on US Digital Partners’ OMS.Net™, its state-of-the-art .Net-based online management system. OMS.Net allows KDM to update the entire website through an easy to use content editing system. US Digital has produced a website that is clean, easy to navigate, and graphically appealing. “US Digital Partners is really helping us elevate KDM’s image with our prospects and customers. Our customers are very visual people so the website has to really pop,” states Mr. Kissel. About US Digital Partners About KDM POP Solutions Group
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