Febuary 3 , 2006
Marketing Panel to Discuss Effective B2B Web Strategies for 2006
Web/ecommerce marketing experts to speak at seminar
hosted by American Marketing Association

CINCINNATI – February 2006 – Three leading marketing experts known for helping local and national organizations use the Web more effectively will hold a seminar on Tuesday, February 28, 2006 from 8:30 to 10:30 a.m. at the Quality Inn Norwood in Norwood, Ohio. Hosted by the Cincinnati chapter of the American Marketing Association (AMA), the seminar is entitled “Leveraging your Website in 2006: Six B2B strategies you can use” and will help Cincinnati’s small-to-medium sized businesses learn how to make the Web a more productive part of their 2006 business and marketing plans. The panelists include Brian LeCount, founder of R.O.Why! Marketing, Krissi Barr, owner of Barr Corporate Success, and Mark Miller, a partner with US Digital Partners, who will also moderate.

Individuals responsible for executing website marketing initiatives, as well as marketing and operations executives are encouraged to attend this event, which promises to be packed with useful strategies, tools, and resources for making the Web a more strategic part of organizational success.

The panelists will share proven ways to use the Web to attract/retain good people, plan and integrate more effectively, prospect better, sell more, cut expenses and measure/justify investments. Using case studies and an interactive Q&A format, the panelists will show attendees how to keep both management and customers happy with their websites’ contributions to organizational productivity and the bottom line.

The cost to attend is $25 for AMA members and $40 for nonmembers. Registration costs increase February 24. For more information or to register for the event, call 513.784.2373 or visit http://Cincinnati.marketingpower.com and click on “upcoming events”.

About the Panel:
Mark Miller, US Digital Partners (Moderator): A Cincinnati web design firm, US Digital Partners helps companies develop successful business relationships online. The firm deploys and manages business websites that result in higher revenue, reduced costs, and increased customer loyalty for its clients.
www.usdigitalpartners.com

Krissi Barr, Barr Corporate Success
The results-oriented consulting firm focuses on helping businesses grow and prosper. Barr works with owners and management teams to identify opportunities, break through obstacles, and implement strategies that significantly grow the business.

Brian LeCount, R.O.Why! Marketing
LeCount’s firm creates, deploys, and measures marketing communications that have delivered over $150 million in incremental revenue for clients--traced directly to its initiatives. Beginning with the end in mind, it deploys the Web, advertising, direct marketing, and PR, inventing strategies that create meaningful, measurable outcomes and ROI.
www.ROWhyMarketing.com